Promotional Gift Ideas for Fluid Power Distributors to Unwrap Marketing Potential

Giving customized, branded gifts is a highly effective marketing tactic for promotion for fluid power distributors. It cannot be underestimated how successful gifting promotional products is to spreading awareness of your brand to a wide audience for strengthening existing relationships, earning new clients, and becoming a go-to source for customers.

By the Promotional Products Association International (PPAI) estimates, the success rate of reaching consumers and brand recall with the use of promotional gifts is 65 percent. The PPAI also reports that 80% of promotional items are used for more than a year.

In short, branded promotional gifts provide a unique opportunity to call attention to your business at the fraction of the cost of paid advertisements, and are highly successful at:

• Serving the desired audience
• Advertising the brand
• Brand recall

Encouraging your end users to favor your business when they need to source fluid power products takes little effort, but it does take some effort to do it right. Knowing the recipient and what they will find useful is key.

To customize promotional items effectively, consider the list below before choosing from trending or timeless branded gifts.

Some Considerations Before Gifting

To get the most out of promotional gifts, it’s important to assure the receivers of branded products will use them.

A full infographic here reveals more data on the effectiveness of customized promotional gifts, and some figures that support researching your audience to satisfy their needs and wants.

Consider researching these audience features to guarantee that the branded gift is well-used:

• Target market - their likes, hobbies, personalities, whether they are environmentally conscientious, are social or inhibited, etc.
• Workplace - People working remotely may find a desk accessory or Bluetooth headphones more useful, whereas those who work at a job site would find PPE, safety products, and face masks more useful
• Demographics - Outerwear is popular among younger generations, while USB drives are valued by older populations
• Region - In a rural region, a reusable water bottle is found to be a popular item; power banks/battery backups are the hot item for those in urban/suburban regions with a lot of commuters
• Frequency and exposure - A reusable shopping bag may only be used once a week and outerwear may be used seasonally, but both have larger exposure than items used at home

Trending Gifts for Your Brand

Giving away trending gifts puts your company’s brand on desirable items. This can evoke a reaction from the recipient with an emotion such as delight, humor, or excitement. This makes a valuable impression and provides a “shareability” trait that further promotes your image by making the recipient want to show it to others.

Here are five current trends worth considering:

1. Fidgets – From the popular Pop Its to spinners, cubes, and pens with fidgets on the end, fidgets are a growing trend
2. Desk puzzles - brain twisters, magnetic games, mazes, and branded puzzles are growing in popularity
3. Mini games – Keep their hands busy during long calls with trending desk mini games, such as basketball, foosball, corn hole, disc golf, and football
4. Charcuterie boards or accessories - Meat-and-cheese boards have become a massive trendon social media; get in on this phenomenon by gifting boards, spreaders, cheese knives, etc.
5. Bluetooth accessories – Branded Bluetooth speakers or air pods/wireless earbuds with a custom case have been consistently popular

These items can be found at relatively inexpensive prices from a variety of websites. Some of these sites are linked above, but it is advised to seek out a variety of sources to avoid shipping and customer service headaches, and to promote local commerce.

Sticking with the Classics

Sometimes, you can’t go wrong with timeless crowd-pleasers. Practical, everyday items, such as apparel and drinkware, can lead to everyday use and more brand exposure.

We suggest choosing from these five classics:

• Lunch bags, totes or shopping bags
• Hats and outer wear
• Apparel
• Water bottles and ecofriendly item
• USB drives, power banks, and car chargers

Wrapping Up

The greatest advantage of promotional gifts is their effectiveness, and figures show a high rate of success, especially when it comes to advertising, brand recall, and connectedness.

By doing a little work to make sure recipients will find these products useful, promotional gifts will bring new customers to your business, as well as encourage existing customers to come back.

By researching audience characteristics and choosing a traditional or trendy customized gift that fits individual needs, your brand will be on full display in the lives of your desired customers for years to come.