by Cory Gilbert | Oct 21, 2022 | Blog, General Sales
With the onset of the COVID-19 crisis in 2020, many businesses were forced to shut down their manufacturing plants and halt most of their operations. The Hydraulics market took a hit as the entire supply chain was interrupted. In 2023, however, authoritative studies... 
by Cory Gilbert | Nov 29, 2021 | Fluid Power Sales & Marketing Tips, General Sales
Giving customized, branded gifts is a highly effective marketing tactic for promotion for fluid power distributors. It cannot be underestimated how successful gifting promotional products is to spreading awareness of your brand to a wide audience for strengthening... 
by Cory Gilbert | Aug 16, 2021 | Blog, General Sales
The classic adage about not reinventing the wheel applies to sales approaches in some simple but important ways for hydraulic parts suppliers. What Does This Mean? Generally, it can be assumed that most end-user companies in the same industry have similar processes... 
by Cory Gilbert | Mar 16, 2021 | Blog, General Sales
Promotional products have long been a trusted marketing tool, but do they work in business-to-business marketing? Will they work to attract new business from end users, and keep current end users coming back for more? The short answer is: Yes to all of the above....