by Cory Gilbert | Nov 18, 2022 | Blog, Fluid Power Sales & Marketing Tips
Supplying your customers isn’t just selling them parts and products they need. Being a true go-to supplier takes a level of expertise about the field that, when the customer is in need, can be used to accommodate customer questions and concerns. Price, quality,... 
by Cory Gilbert | Nov 29, 2021 | Fluid Power Sales & Marketing Tips, General Sales
Giving customized, branded gifts is a highly effective marketing tactic for promotion for fluid power distributors. It cannot be underestimated how successful gifting promotional products is to spreading awareness of your brand to a wide audience for strengthening... 
by Cory Gilbert | Nov 8, 2021 | Fluid Power Sales & Marketing Tips
Continuing on from our previous blog about the importance of closing the sales gap, we invite you to begin practical steps toward closing the gap by using what you know to take your business further down the road with increased sales and revenue.Not sure what that... 
by Cory Gilbert | Apr 19, 2021 | Fluid Power Sales & Marketing Tips
Winning back lost customers is a goal every distributor should aim for. Why grow new revenue, which costs much more to do, when you are losing existing revenue in spades?In this article, we discuss:What makes customers leave and how to find out “what went wrong”Fixing... 
by Cory Gilbert | Apr 5, 2021 | Fluid Power Sales & Marketing Tips
Modern companies often ignore face-to-face selling in favor of its younger brother: Inside sales. That’s understandable since inside sales team is can be 40% to 90% less expensive than an outside sales team. However, cheaper doesn’t always mean better. If you’re a B2B...